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Apparel Design
Creative Direction- Market Research
- Identifying a customer
- Storyboarding visual alignment/direction of the brand
- Silhouette Development
- Sourcing fabrics
- Dye & Garment Washes
- Sampling
- Inside Labels
- Hangtags
- Supplemental labeling – patches, prints, and any other apparel appliquè
- Packaging
- Graphic Comps
- Merchandising “The Look” – graphics, applications, color ways, labeling
- Costing
- Production Management
- Finishing
Branding & Identity
Identity- Logo Development
- Color Palette
- Supplemental icons/elements to support brand identity



